Row on 5, Mayfair: Jason Atherton’s Latest Culinary Venture

Renowned chef Jason Atherton is set to make a triumphant return to London’s restaurant scene with his newest venture, Row on 5. This will be Atherton’s first opening in the city since the closure of his acclaimed restaurant, The Betterment, in 2019. Located on the iconic Savile Row, known for its bespoke tailors, Row on 5 is set to become a flagship addition to Atherton’s culinary empire, blending his creative approach to fine dining with a sophisticated, yet modern setting.

A Two-Floor Culinary Experience

Set across two floors in a brand-new building, Row on 5 promises a dynamic and engaging dining experience. The ground floor will feature an open kitchen with counter seating, allowing diners to watch the chefs in action as they prepare a multi-course journey. Guests seated on the ground floor will enjoy intimate table seating, designed to offer a balance of privacy and engagement with the restaurant’s lively atmosphere.

The open kitchen concept, a signature of many modern fine-dining establishments, gives Row on 5 an exciting and interactive feel. It allows for direct interaction between diners and chefs, making the experience more personalized and unique. While details on the menu remain scarce, early rumors suggest that it will be a “culinary voyage,” with each course offering a distinct flavor and experience from Atherton’s global influences.

The Menu: What to Expect

Although specifics about the menu are tightly under wraps, Atherton’s reputation for creativity and innovation suggests that Row on 5 will take diners on an unforgettable journey. Known for blending British classics with international flavors, Atherton’s cuisine often features unexpected combinations that surprise and delight. The multi-course menu is expected to offer a balance of seasonal British ingredients and global inspirations, reflecting his world travels and diverse culinary background.

Atherton’s other restaurants, such as Pollen Street Social and City Social, have set high expectations for Row on 5. Diners can likely expect a combination of beautifully plated dishes, meticulous attention to detail, and a focus on flavor above all else.

Location and Setting

Row on 5 will be located at 5 Savile Row, one of London’s most prestigious streets. Known for its luxury and exclusivity, Savile Row has long been synonymous with bespoke tailoring. The new restaurant’s location on this iconic street suggests that Row on 5 will blend modern luxury with the traditional elegance that the area is known for. With its sleek, contemporary design, the restaurant is expected to attract both locals and international guests looking for a cutting-edge dining experience in the heart of Mayfair.

Why It’s Highly Anticipated

Jason Atherton is one of Britain’s most acclaimed chefs, having built a global restaurant empire that spans several continents. His ability to balance innovation with classic culinary techniques has earned him numerous accolades, including Michelin stars for several of his restaurants. Row on 5 is expected to carry on this tradition, combining Atherton’s creative energy with the luxurious setting of Mayfair.

Since The Betterment’s closure, Atherton’s fans have eagerly awaited his return to London’s fine-dining scene. Row on 5 is poised to be one of the most talked-about openings of the year, drawing attention from food critics, enthusiasts, and Atherton’s loyal clientele.

Opening Date and Location

  • Opening Date: November 2024
  • Location: 5 Savile Row, Mayfair, London W1S 3PB

With the November 2024 opening of Row on 5, Jason Atherton is set to once again captivate London’s food scene with his signature blend of innovation, luxury, and culinary excellence.

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