London, September 2024 – In a mouthwatering collaboration that brings together two burger powerhouses from opposite sides of the Atlantic, New York City’s smashburger sensation, 7th Street Burger, is teaming up with London’s gourmet Truffle Burger for a week-long burger takeover in Soho. From Wednesday, 4th September to Sunday, 8th September, burger lovers in London will have the unique opportunity to indulge in 7th Street Burger’s iconic smash burgers at Truffle Burger’s Soho location.
This exciting collaboration was sparked when Truffle Burger founders Tom Bickers and Ted Payne visited 7th Street Burger’s first-ever store in New York’s East Village in 2021. The simplicity and bold flavors of the New York smashburger phenomenon left a lasting impression on the duo, inspiring them to bring this transatlantic burger exchange to life. Meanwhile, London’s gourmet Truffle Burger is set to make its way to New York, bringing its own distinctive creations to the Big Apple in the near future.
Since its debut in 2021, 7th Street Burger, founded by Kevin Rezvani, has become a fast-food sensation across New York City. With its minimalist yet crave-worthy menu of smash burgers and loaded fries, 7th Street Burger has expanded to 18 locations across the city, drawing crowds day and night. Londoners now have a chance to experience what many have crowned New York’s best smash burger.
Smash Burgers Hit Soho
Starting on 4th September, the pop-up at Truffle Burger’s Soho location will feature 7th Street Burger’s classic cheeseburger, loaded fries, and a special limited edition Truffle x 7th Street collab burger. This collaboration brings together the best of both worlds, combining 7th Street’s no-nonsense approach with Truffle Burger’s gourmet touch.
To kick off the celebration, the first 50 people in the queue each day will be treated to a free burger, making this culinary exchange even more irresistible.
“We’re thrilled to bring 7th Street Burger to London and collaborate with Truffle Burger,” said Kevin Rezvani, founder of 7th Street Burger. “This partnership is a celebration of our shared passion for quality, simplicity, and community. We can’t wait for Londoners to experience our smash burgers and for New Yorkers to enjoy Truffle Burger’s creations.”
A Burger Exchange Between Two Iconic Cities
For Tom Bickers of Truffle Burger, this collaboration is the perfect way to bring together two of the world’s greatest cities through their shared love of burgers. “Visiting 7th Street Burger in 2021 was a game-changer for us. We knew immediately that we had to bring this New York sensation to London and share Truffle burgers with New York. This collaboration is the perfect way to celebrate our mutual love for burgers and create an exciting culinary exchange.”
Burger aficionados, mark your calendars! From 4th to 8th September, head over to Truffle Burger’s Soho location to experience this once-in-a-lifetime transatlantic burger experience. Details about Truffle Burger’s upcoming New York pop-up will be announced soon.
Don’t miss out on this delectable burger celebration and the chance to taste New York’s finest smash burgers right here in London.
