Delhi was energized by the vibrant rhythms of South India as Morpheus Brandy partnered with 93.5 Red FM for the 6th edition of South Side Story, held on August 31st and September 1st at Indira Gandhi Stadium. The two-day celebration showcased South Indian culture through music, food, and art.

As the ‘Celebration Partner,’ Morpheus Brandy played a key role, reflecting the event’s essence with its smooth profile and ‘Dare to Dream’ message. Abhishek Khaitan, Managing Director of Radico Khaitan, emphasized Morpheus’ growth from a Southern favorite to a national brand, aligning with South Side Story’s celebration of regional heritage.

The festival featured top South Indian artists like Arivu, Khatija Rahman, Agam the Band, and Thaikkudam Bridge. Beyond the music, attendees enjoyed South Indian cuisine, vibrant art displays, and hands-on cultural workshops.

Morpheus Brandy’s involvement further reinforced its commitment to crafting memorable experiences. With global recognition and sales in 27 countries, Morpheus continues to be a leader in the premium brandy segment.